We have the longest-standing partnership with Adobe, established in 2008, when we began to operate in the realm of A/B testing and web analytics market primarily for finance and insurance customers. We educated the market, organized workshops and helped grow a modern analytical approach to increase business performance in the region of Central and Eastern Europe. Over the years, along with the development of Adobe Analytics and Adobe Target, we have further deepened our close relationship – we have been affiliated with some of the customers for almost a decade. Over the course of time, we have enriched these tools with a demanding implementation of the DMP Adobe tool – Audience manager – for Czech publisher exchange (CPEx) known across Czech publishers. We are continuously improving this cooperation to this day with our own modifications and integrations of other systems.
