Google Analytics 4 (GA4) offers a range of exciting features for web analytics, including the ability to expand the „Other“ row in reports. This feature allows users to explore additional data beyond the top for a particular dimension, providing deeper insights into website performance. In this article, we’ll take a closer look at how to expand the „Other“ row in GA4 reports, and explore some of the benefits that this feature can provide.
In Google Analytics 4, the „Other“ row appears in reports regardless of the number of distinct values, as long as there are more unique values than the row limit for the table.
Example: The row limit for a table is 5. If you’re looking at a report on the number of users by device type, and there are only 5 device types in your data, then there will be no „Other“ row in that report. However, if there are more than 10 device types, then the „Other“ row will appear in the report.
The „Other“ row can be found in both Exploration reports and Standard reports in Google Analytics 4.
Compared to the limits for standard properties, Analytics 360 properties offer higher limits for their property type. It’s worth noting that the „Other“ row may not appear in every report. It only appears when there are more than the row limit of distinct values for a particular dimension.
GA4 free version:
You have the option to delve deeper into the exploration report. By accessing the additional row, you can select the data quality icon located at the top of the report and choose to Create an exploration. This feature will generate an exploration with the same query applied at the lowest sampling rate, which can be useful for ad hoc inquiries or when examining data with filters or comparisons.
GA4 360 version:
Once you request an expanded data set, Analytics generates a dedicated table for future use in your report. Be aware that you are limited to a maximum of 100 expanded data sets, so it is recommended that you reserve them for the reports you access most frequently. This option is particularly useful for reports you intend to use repeatedly.
Benefits of the expanded row:
Understanding traffic sources
If you expand the „Other“ row in the Source/Medium report, you may find that there are a number of smaller, niche traffic sources that are contributing to your website’s traffic. By identifying these sources and understanding how they are driving traffic to your site, you can better optimize your marketing strategy and target these sources more effectively.
Identifying product trends
In an Ecommerce Product Performance report, expanding the „Other“ row may reveal that there are a number of less popular products that are still driving significant revenue. By identifying these products and understanding why they are performing well, you can better optimize your product strategy and potentially increase overall revenue.
Analyzing audience behavior
If you expand the „Other“ row in a report that shows user behaviour metrics (such as pages per session or time on site), you may find that there are a number of smaller, niche user segments that are highly engaged with your website. By understanding the behavior of these segments and tailoring your content and messaging to their needs, you can potentially increase engagement and bring more conversions.